The Sweet Scent of Success: How Halifax Shaped The 7 Virtues

Fifteen years ago, on International Women’s Day, Barb Stegemann set out on an unexpected mission. After her best friend, a soldier, was wounded on his mission to liberate women and girls in Afghanistan, she took up his cause—turning conflict into opportunity by sourcing essential oils from war-torn nations to empower farmers and their families.  

From launching The 7 Virtues out of her Halifax garage to becoming the first woman from Atlantic Canada to secure a Dragons’ Den deal, Barb has redefined entrepreneurship with purpose. Today, her brand is a global leader in clean, sustainable fragrances, championing equality, period poverty relief, and economic empowerment. In this Q&A, Barb reflects on the role Halifax has played in her journey and some of the things she loves the most about this city.  

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