Richmond approves funding plan for GRTC’s Zero Fare program
RICHMOND, Va. (WRIC) – The City of Richmond will support the Greater Richmond Transit Authority’s (GRTC) Zero Fare program by placing advertising at bus stops, allowing free rides to continue in the city. During a scheduled Richmond City Council meeting on Monday, Dec. 9, the council voted unanimously on several matters within its consent agenda. One of those matters was an ordinance that would allow the city to enter into an agreement with GRTC to help fund its longstanding Zero Fare program, which allows Richmond-area travelers to get around on GRTC buses for free. Have a holly jolly ‘Squirrelsmas’ at upcoming Richmond Flying Squirrels event This program was originally put in place due to the COVID-19 pandemic, as collecting fares on buses required drivers and riders to have close contact. Since then, the widely-successful initiative has been repeatedly extended. Under this new agreement, advertisements will be placed at all GRTC bus stops and Pulse stations. The exact content of these advertisements was not specified within the provided ordinance documents, but the franchise agreement included states that they must conform with the agency’s advertising standards. The city estimates that the advertisements will generate about $2 million in annual revenue for GRTC.
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RICHMOND, Va. (WRIC) – The City of Richmond will support the Greater Richmond Transit Authority’s (GRTC) Zero Fare program by placing advertising at bus stops, allowing free rides to continue in the city.
During a scheduled Richmond City Council meeting on Monday, Dec. 9, the council voted unanimously on several matters within its consent agenda.
One of those matters was an ordinance that would allow the city to enter into an agreement with GRTC to help fund its longstanding Zero Fare program, which allows Richmond-area travelers to get around on GRTC buses for free.
Have a holly jolly ‘Squirrelsmas’ at upcoming Richmond Flying Squirrels event
This program was originally put in place due to the COVID-19 pandemic, as collecting fares on buses required drivers and riders to have close contact. Since then, the widely-successful initiative has been repeatedly extended.
Under this new agreement, advertisements will be placed at all GRTC bus stops and Pulse stations. The exact content of these advertisements was not specified within the provided ordinance documents, but the franchise agreement included states that they must conform with the agency’s advertising standards.
The city estimates that the advertisements will generate about $2 million in annual revenue for GRTC.
