UVA Cancer Center boosts prostate cancer awareness with expanded ‘Stay in the Game’ program

CHESTERFIELD COUNTY, Va. (WRIC) -- In recognition of Men's Health Month, the University of Virginia (UVA) Cancer Center is expanding its "Stay in the Game" program, a vital community-centered initiative dedicated to raising awareness about prostate cancer and emphasizing the critical importance of early screenings.

Launched in September 2024 with strong support from community leaders, Stay in the Game is a grassroots effort focused on educating, empowering and supporting men in discussions about their health.

The latest phase of this program introduces a new educational toolkit, along with a series of local events and outreach activities specifically designed to address the impact of prostate cancer on men.

The toolkit was created with input from a dedicated steering committee and guidance from UVA Health professionals.

(Photo credit: Madison Moore 8 News)

(Photo credit: UVA Health)

According to the American Cancer Society, prostate cancer stands as the second most common cancer diagnosed in men, behind skin cancer. About 1 in 8 men will receive a diagnosis in their lifetime, with individual risk factors varying based on age, race and family history. Notably, Black men are twice as likely to die from prostate cancer compared to white men.

UVA Cancer Center believes that these disparities can be reduced through early screening and education that advances prostate care. The Stay in the Game program directly supports this belief by helping men understand what prostate cancer is, assess their personal risk and detect the disease early.

"I'm a firm believer that when you give people the necessary tools and the knowledge, you give them the power to take control of their health," said Ashley Banegas, UVA Cancer Center’s Community Outreach and Engagement Specialist for the Danville region.

Banegas highlighted that a significant portion of the population in the Danville and Charlottesville regions are either not getting screened or are unaware of the available screening options for prostate cancer.

The program partners with local and statewide organizations to distribute free educational resources and connect men to crucial screenings. A unique aspect of the initiative is its training of trusted community members, known as "champions," who then lead conversations about prostate cancer within their own neighborhoods.

“They involve anywhere from the Danville Police Department to local churches, [and] community organizations such as Parks and Recreation," Banegas said. “It wouldn't be where it is right now without their help and support, and then trying to collaborate with us and working with us.” 

This summer, community events are being planned in both the Charlottesville and Danville areas. These gatherings will offer open conversations about prostate cancer, provide information on risk factors and connect men and their families with local screening resources and support.

Banegas acknowledges that often, men may hesitate to visit the doctor due to fear of potential outcomes, which this program aims to alleviate.

The American Cancer Society advises men to consult their healthcare provider to make an informed decision about when to begin prostate cancer screening, considering their individual risk factors.

General recommendations for screening include:

• Age 50 for men at average risk of prostate cancer.
• Age 45 for men at high risk.
• Age 40 for men at even higher risk.

A family history and racial background can influence a man's risk of developing prostate cancer. It is crucial for men to discuss these factors with their healthcare provider to determine their specific risk level and the most appropriate time to start screening.