Virginia Tourism Corporation announces new statewide strategic plan

RICHMOND, Va. (WRIC) -- The Virginia Tourism Corporation (VTC) recently announced a new Statewide Strategic Tourism Plan that aims to raise visitation and traveler spending throughout the next three years.

The plan will concentrate on strengthening visitor experiences as well as creating new opportunities for the development of destinations across Virginia, according to a VTC release.

Hunden Partners, a company specializing in destination real estate development, has partnered with VTC to lead this project. The goal is to create a comprehensive three-year plan that will target each of the 10 tourism regions throughout the state.

VTC said that the process will include engagement with stakeholders as well as peer analysis, also incorporating the assessment of existing tourism assets.

“Virginia’s rich history, culture, and regional and national assets make it a top-tier destination,” said Rob Hunden, Founder and CEO of Hunden Partners. “Our team is excited to partner with the forward-thinking leadership at VTC to help grow the Commonwealth’s tourism ecosystem and valuable impacts.”

Additionally, Hunden Partners will work with local businesses in an effort to make sure that the plan addresses the ideas of the community.

For more information about the Statewide Strategic Tourism Plan, visit the VTC website.