‘Diversifying opportunity’: Henrico students explore high-tech careers through Amazon-NASCAR robotics camp

HENRICO COUNTY, Va. (WRIC) -- Dozens of Henrico County high school students got an up-close look at the cutting-edge technology powering two major industries, thanks to a unique partnership between Amazon and NASCAR.

As part of a one-day Science Technology Engineering Mathematics (STEM) camp on Wednesday, April 16, students were invited to tour Amazon’s state-of-the-art fulfillment center and the Richmond Raceway. The experience provided a behind-the-scenes look at how automation, robotics and human workers come together to drive global logistics and racing operations alike.

The camp, which is hosted jointly by Amazon and NASCAR, is designed to give students hands-on exposure to the real-world applications of STEM education. Participants learned how to code alongside faculty and students from Virginia State University, explored robotic systems and spoke with professionals working at the forefront of technology.

“We all have a shared goal of developing a tech-talent pipeline, and this is just part of it,” said Lindsay Winter, Amazon’s Head of Public Policy in Virginia. “We love having people in our buildings so they can really see what it means to work at Amazon.”

Winter noted that the program has grown since it was first launched two years ago, evolving into a broader initiative to help students see how their skills can translate into careers.

From meeting Amazon roboticists to learning how automation supports nationwide delivery systems, students left with a deeper understanding of what future careers in technology could look like -- whether they pursue higher education or jump straight into the workforce.

“For those folks who might not have ever had the chance to learn about these opportunities, to hear they can come work at Amazon and there’s a pathway—that’s really what this camp is about,” Winter added. “To diversify opportunities for the next generation.”

Amazon officials said they hope to expand the camp across Virginia, giving more students the chance to see the future of technology up close.