New LEGO store coming to Henrico County

Oct 31, 2025 - 01:25

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HENRICO COUNTY, Va. (WRIC) -- A more than 3,000-square-foot LEGO store is opening in Henrico County in early November.

In an Oct. 30 press release, the LEGO Group announced that a new LEGO store will open within Henrico's Short Pump Town Center on Friday, Nov. 7.

Visitors to the 3,121-square-foot store will be able to browse LEGO's extensive range of products -- including exclusives, per officials -- and get advice on their next build from its "Brick Specialists."

LEGO enthusiasts interested in checking out the store on opening day can attend the ribbon-cutting ceremony at 10 a.m. Friday, take part in a mystery mural building activity and enjoy a "local LEGO Users Group display," officials said in the release.

There will also be multiple promotions running during opening weekend, including:

Nov. 7-9: “I <3 LEGO Store Short Pump Town Center” tile giveaway to the first 750 customers daily
Nov. 7: "Lego New Store Opening" set giveaway for all LEGO Insiders with a purchase of $150 or more
Nov. 8: "LEGO Store" set giveaway with all purchases of $120 or more
Nov. 9-16: LEGO Store reusable tote with all purchases of $50 or more

All of these promotional items are while supplies last, officials said.