New mural finds its way to Richmond to pay homage to the farmers behind the products
VENN
RICHMOND, Va. (WRIC) -- A new mural has found its way on the side of Richmond's Ellewood Thompson's Market, raising awareness of fair trade and sustainable supply chains.
The new mural depicts a cocoa farmer which comes just in time for free Fairtrade Month "an opportunity to highlight the role we all have to play in creating a world that puts people and the planet over profits," stated a spokesperson for Fairtrade America.
Similar murals were placed at different locations in 2024 as part of a ethical sourcing campaign that focused on celebrating "the ethical sourcing of coffee and cocoa."
Richmond's mural was one of three completed in part of Fair Trade America's campaign.
"Coming together to amplify farmers’ stories and commemorate their work in the form of public art provides everyone an opportunity to join Fairtrade’s movement to change the longstanding profit-over-people-and-planet approach to business and become an ally in building more equitable food systems," said a spokesperson.
New mural at Ellewood Thompson Market to pay homage to farmers behind the products: 8News Annie Gallo
New mural at Ellewood Thompson Market to pay homage to farmers behind the products: 8News Annie Gallo
New mural at Ellewood Thompson Market to pay homage to farmers behind the products: 8News Annie Gallo
New mural at Ellewood Thompson Market to pay homage to farmers behind the products: 8News Annie Gallo
Here are a few tips for better trade practices and ethical shopping, according to Fairtrade America:
- Choosing Fairtrade certified products when purchasing
- Celebrating Fairtrade Month online
- Promoting Fairtrade products in-store and hosting events
For more information on projects like these or sustainable and ethical shopping practices, visit this website.
